Now in its 48th edition, Australian NaturalCare’s popular Health Guide underwent a major overhaul in 2014, making it easier than ever for customers to determine which products are most suitable for them. Packed with educational articles and health tips, this catalogue is one that users will refer to again and again.

For this press campaign and accompanying consumer leaflet, Nature’s Sunshine needed copywriting just as clean and refreshing as their Liquid Chlorophyll. Want to see how I helped make a 30-year old product relevant to a new audience?