Is your blog stalled or stuck in a rut? Blogging is one of the most effective ways to grow your natural health or intuitive business, but many practitioners struggle to find momentum and give up before they reap the rewards. If that sounds like you, taking a more strategic approach may help.

If Facebook is part of your marketing strategy, you probably fantasise about the day one of your posts goes viral, bringing your business to the attention of the world. This week, the dream came true for one of my clients, with more than 12.7 million people (and growing) seeing one of their posts. Here’s what happened, and what we can all learn from it.

You know who your ideal customer is, but have you thought about what they're going through? Understanding the emotional states they experience and the actions they take as a result of their feelings will help you craft marketing messages that really hit the spot.

Transforming your business often involves making changes on two different levels: the internal and the external. How do you know where to start, and whether your goal should be to support evolutionary change or take a big, revolutionary leap forward?

Is yours one of the 56% of businesses that create and publish marketing content without having a clearly defined strategy? Doing without this roadmap may be limiting your ability to be truly effective.

Do you know exactly what’s on your website? If not, it might be time to audit your content. Here’s a basic guide to doing just that.