This free gift-with-purchase has been warmly embraced by retailers and consumers alike. It gives women of all ages in-depth insights about how the principles of TCM can help them achieve balance and harmony, while simultaneously showcasing Fusion Health’s outstanding credentials as Australia’s leaders in this category.
Now in its 48th edition, Australian NaturalCare’s popular Health Guide underwent a major overhaul in 2014, making it easier than ever for customers to determine which products are most suitable for them. Packed with educational articles and health tips, this catalogue is one that users will refer to again and again.
For this press campaign and accompanying consumer leaflet, Nature’s Sunshine needed copywriting just as clean and refreshing as their Liquid Chlorophyll. Want to see how I helped make a 30-year old product relevant to a new audience?
Tribe of the Tree is a new range of flower essences, which I developed with a close friend. I’m in charge of all aspects of sales and marketing – from branding and packaging design right through to social media strategy and managing our email newsletter.
With around 150 retailers, Go Vita is one of Australia’s leading natural health brands, and their in-store publication Go Magazine is read by hundreds of thousands of people each year. I love this magazine and have written dozens of articles and advertorials for it on behalf of both the publisher and advertisers.
Blackmores Professional’s website for natural health professionals is a hub for both education and connection. It proudly champions Blackmores’ 80-year old legacy brand the Celloid Minerals, while also helping practitioners stay up-to-date with natural health research and industry developments.
With so many products to choose from, the Cold, Flu & Immune category can be confusing for consumers to navigate. Fusion Health’s Winter Health brochure simplifies that process, making it easy to confidently select the best product for your needs.
MediHerb’s Whole Life Vitality Detox for Health and Eating for Health programs are loved by practitioners and their customers – but four years after their initial publication, it was time to freshen them up. Now the design and copywriting match the energy and vitality patients can expect on the program.
Nature’s Sunshine’s MiraCell is a luxurious skin treatment made from premium botanical extracts and oils. It’s divine to use and leaves your skin glowing with health – so its marketing needed to be stunning too!
These cookbooks from Murdoch Books are packed with healthy recipes specially chosen for people watching their cholesterol, avoiding gluten or dealing with diabetes. I contributed to the introduction of each one, ensuring that it was up-to-date and easy for readers to understand.
The Complete Book of Herbs is a comprehensive and inspiring guide to medicinal herbs, combining practical health information with gardening advice, delicious recipes and step-by-step instructions for herbal craft projects. It’s absolutely beautiful and is one of my favourite portfolio pieces.
Now in its second edition, Nature’s Medicines details the therapeutic properties of 174 herbs and summarises how they can be used to treat 135 different health conditions. It’s a handy reference for the home user who’s serious about herbal medicine.