I’ve been living and breathing natural health since I was a teenager, am a qualified naturopath, herbalist, nutritionist and energetic healer, and have been working in the complementary medicines industry for more than 25 years.


After spending many years in sales, marketing, new product development and international development roles at one of Australia’s best-loved vitamin, mineral and herbal supplement manufacturers, I established my specialist natural health copywriting and marketing consultancy in 2008.

Since then, I’ve been blessed to work with many inspiring people, brands and agencies - all of whom are as passionate about complementary medicine as I am myself.

That means I know my green coffee from my green tea, I’m more than familiar with the trials and tribulations of complying with TGA guidelines, and I understand the hoops you need to jump over before signing off on your copy or marketing material.

Unlike most ad agency copywriters, natural health marketing isn’t something I turn my hand to occasionally – it’s my primary focus, day in and day out. I don’t just understand the benefits of your products and services, I know how to communicate them in a way that’s easy for people to relate to, without getting tangled up in jargon and technical details.

More importantly though, I have an intimate understanding of natural health consumers: the problems they worry about, the language they speak, the alternatives available to them, and the nuances of crafting your message in a way that inspires them to take action.

In an industry where every competitor is making almost identical claims about their products and services, my goal is to make you and your brand stand out.

My services include copywriting, marketing consulting and project management. I also offer marketing coaching for natural health practitioners, healers and intuitives.

And when I'm not busy doing all of that, you’ll probably find me walking in the bush, hanging out with my family and friends, or weaving magic over at Tribe of the Tree™ – the new flower essence brand that I created with a friend and feel exceptionally privileged to be part of.

If you’re wondering whether I can help you and your business, please give me a call on 0405 296 804 or drop me a note outlining the details.